Two separate people texted me that OpenAI finally added conversation branching to ChatGPT.
By popular request: you can now branch conversations in ChatGPT, letting you more easily explore different directions without losing your original thread.
— OpenAI (@OpenAI) September 4, 2025
Available now to logged-in users on web. https://t.co/l6RflhOGuK pic.twitter.com/CpVehkULOB
The implementation is quite basic and doesn’t make the different branches visible, but it’s nice to see it added nonetheless. After working on Delta, I never quite sure what the best UX for the feature was.
Shortly after, I was this tweet from John
Being one of the first at the intersection of creativity and a new technology doesn’t really matter. That applies in art, design, or entrepreneurship.
— John Maeda (@johnmaeda) September 7, 2025
What you did, if truly “novel,” will get done and redone by others as years go by. Eventually it won’t be a big deal at all.…
So, on to the next one.